Sr. Manager Search Engine Optimization Irving, TX

Now hiring in Irving, TX Sr. Manager Search Engine Optimization - Populus Financial Group Job SummaryThe Senior Manager, Search Engine Optimization (SEO) is responsible for driving the SEO program for Populus Financial Group and its suite of brands. In this role, you will lead all SEO efforts by educating and evangelizing SEO principles and best practices across the organization. You will be expected to build strong cross-functional relationships across the organization (eCommerce, IT, Product, Marketing, PR) to ultimately drive organic growth through the development and execution of clear and prioritized roadmaps for SEO. Ability to properly quantify and articulate the value of SEO and SEO initiatives is of paramount importance for this role. Heavy knowledge and passion for SEO is also required. This position reports to the Director of Digital Marketing. Major ResponsibilitiesDevelop, represent and drive the strategic direction for SEO initiatives for all PFGs brands.Demonstrate strong leadership and influence and communicate a clear vision to other organizational functions.Lead and optimize all PFGs website footprints to meet consumer search needs.Evangelize SEO and organic growth strategies with business and functional partners (eCommerce, IT, Product, Marketing, PR).Educate and guide eCommerce, IT, and Marketing on how to maximize digital experiences for performance in search engines.Lead the development and execution of SEO strategies across the organization.Oversee overall link building strategy to increase authority for all PFG websites.Implement and improve organizational processes and workflows to support SEO.Develop a holistic search strategy in partnership with other marketing teams.Continually monitor and report on industry trends, including demand curve, search algorithm and result layout changes, SEO best practices, and the competitive landscape to identify opportunities.Develop and maintain reporting on all SEO efforts (including but not limited to, ranking reports, link profiling and domain authority).Manage team of two in the execution of SEO and Local SEO strategy for all PFG brands.Lead the design and execution of analytically sound marketing tests (A/B or multivariate); drive click- through rate and conversion rate improvements across digital marketing campaigns for SEO and Local SEO.Work collaboratively with cross-functional teams including Creative, BI, Product Management, Analytics, Operations, Risk, Legal/Compliance and IT.Assist with the development of monthly business reviews for executive management presentations. Key Competencies LeadershipCommunication ProficienciesTechnicalProject ManagementOrganized & DetailedAnalyticalDriven & Self Starter Minimum QualificationsPassion for SEO while working in a fast-paced digital environment is a must.Bachelors degree in Marketing, Digital Marketing, Information Technology, UX Design or related field.Minimum of 6 years of relevant experience in SEO with consistent track record of delivering successful SEO improvements.Minimum of 2 years managing people in a corporate work environment.Minimum of 6 years experience in consumer web analytics. Must have expert knowledge in Google Analytics.Expert understanding of on-page optimization, link building, ranking factors, and technical factors that influence SEO performance.Strong Familiarity in suite of SEO tools (Google Search Console, BrightEdge, Conductor, Moz Pro, Moz Local, SEMRush, Majestic, Ahrefs, etc).Extraordinary data analytics and articulation skills with experience setting and measuring SEO KPIs.Experience working with business listing management platforms, such as Google My Business or Yext.Self-starter and independently driven with a willingness to take initiative and work well with ambiguity.Experience developing audience and market insights through keyword research and topic modeling.Comprehensive understanding of the SEO landscape, both through a technology and competitor lens.Superior relationship-building with cross-functional teams to deliver results through excellent partnership, communication and negotiating skills.Excellent written/oral, organizational, analytical skills, and attention to detail. Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major responsibilities.While performing the duties of this job, the employee is regu