Professional, Product Marketing & Communications, State Programs
MVP Health Care
Schenectady, NY 12309
Posted 3 years ago
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Job Type(s)
Full Time
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Industry
Marketing
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Job Description
Professional, Product Marketing & Communications, State Programs
Headquarters Office, 625 State Street, Schenectady, New York, United States of America- Rochester Office, 220 Alexander Street, Rochester, New York, United States of America
- Tarrytown Office, 303 South Broadway, Tarrytown, New York, United States of America Req #1094
Thursday, March 31, 2022
Over 35 years strong and fueled by 1,700 smart, passionate employees across New York state and Vermont, MVP is full of opportunities to grow. We are a nationally recognized, award-winning leader for a reason. The beating heart of our company is a wide range of employees from a diverse set of backgrounds-tech people, numbers people, even people people-working together to make health insurance better. If you are ready to join a thriving, mission-driven company where you can create your own opportunities and make a positive difference-it's time to make a healthy career move to MVP!
This position works as part of an integrated marketing & communications team designed to provide cross-functional marketing expertise to the business with a focus on state programs (Medicaid, Child Health Plus, HARP, and Essential Plan). Overall team objectives include but are not limited to identifying, developing, and utilizing the most appropriate tactics to reach the targeted audience; create, plan, and provide marketing solutions designed to help acquire new membership and retain existing members; and to use marketing tools and solutions to expand our brand exposure.
Job responsibilities include:
- Manage marketing campaigns from initial development to execution and tracking/reporting
- Facilitate ongoing planning of marketing needs and updates to marketing materials
- Identify and implement new tactics to achieve business objectives
- Optimize marketing efforts through interactions with the business and customers
- Maintain communication and brand standards in all materials
- Provide analysis and reporting as required
- Perform other duties as assigned
POSITION QUALIFICATIONS
Minimum Education:
BA/BS in Business, Marketing, Communications, or a related-field.
Equivalent amount of education and directly related experience may be considered.
Minimum Experience:
3 - 5 years' experience in Corporate Communications and/or Marketing. Equivalent amount of education and directly related experience may be considered.
Relevant experience in the health insurance/health care industry and/or with growth marketing strategies strongly preferred.
Required Skills:- Proficiency in MS Office software: Word/Outlook/PowerPoint/Excel
- Excellent communication and presentation skills including - written, verbal, and interpersonal
- Strategic thinker with strong execution skills
- Ability to be consultative and build consensus on initiatives
- Strong project and time management skills
- Proven ability to keep projects on schedule and on budget
- Demonstrated ability to create, review, and edit copy for various mediums
- Demonstrated ability to create, edit, and manage presentation development
- Ability to work effectively as part of a team as well as independently
- Able to occasionally work irregular hours and be available for occasional travel
#LI-RT1
About MVP
MVP Health Care is a nationally recognized, not-for-profit health insurer caring for more than 700,000 members in New York and Vermont. Committed to the complete well-being of our members and the communities we serve, MVP makes health insurance more convenient, more supportive, and more personal. We are powered by the ideas and energy of more than 1,700 diverse, employees from all backgrounds, committed to having a positive impact on the health and wellness of everyone we serve. MVP Health Care is an Affirmative Action/ Equal Employment Opportunity (PDF). We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, disability, genetic information, veteran status, or any other basis, e.g., Pay Transparency (PDF), and the EEO is the Law Poster and Supplement protected by applicable federal, state or local law. Any person with a disability needing special accommodations to the application process, please contact Human Resources at [email protected]
Please apply and learn more - including how you may become a proud member of our team.
Other details- Job Family Marketing/Communications
- Pay Type Salary
Apply Now
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- Headquarters Office, 625 State Street, Schenectady, New York, United States of America
- Rochester Office, 220 Alexander Street, Rochester, New York, United States of America
- Tarrytown Office, 303 South Broadway, Tarrytown, New York, United States of America
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Job Benefit(s)
Health Insurance